Body Image and “Sexy” in India

Abstract

In India, women’s perceptions of body image and sexual attractiveness are shaped by the interplay of traditional cultural norms, modern media influences, and shifting societal values. Attributes such as breast size, body shape, and nipple appearance have become central to how female sexuality is interpreted. Historically, beauty ideals emphasized modesty, humility, and grace, aligning with family-centered and conservative values. With globalization and increased media exposure, however, these ideals are evolving, and notions of what is considered “sexy” are changing.
In contemporary society, body ideals often highlight larger breasts and slim, hourglass figures as markers of femininity and sexual appeal, particularly in urban contexts. Nevertheless, these standards are not universally accepted, as many women continue to value traditional and natural representations of beauty. Nipple size, though rarely discussed, also contributes to body image concerns, adding further pressure on women to conform to narrowly defined ideals.
The tension between modern expressions of sexuality and cultural traditions creates conflicting expectations for Indian women. While media and cosmetic surgery promote new standards, social and familial norms continue to emphasize modesty. This paper examines how cultural values, media portrayals, and physiological features influence Indian women’s perceptions of their bodies, sexuality, and evolving standards of attractiveness.